For brands and influencer marketing agencies · See pricing

What Meltwater doesn't read: the actual content of a creator's videos.

Meltwater monitors brand mentions across media, social networks, and newsletters. What it doesn't do — and that's not its purpose — is read a creator's YouTube videos before you sign a partnership. Unsaid does: every sponsor across all their videos, undisclosed partnerships, legally regulated categories. Two different tools, for a complete picture.

Media monitoring and content audit: two distinct questions

For a brand working with YouTube creators, the questions don't arise at the same time:

What's being said about us right now? Mentions in press, social media, podcasts. Real-time alerts. Reputation dashboard. That's what Meltwater does.
Who are we partnering with? Have they promoted a direct competitor on YouTube? Did they disclose past partnerships? Are their topics compatible with our brand? That requires reading their videos. That's what Unsaid does.

These two questions don't share a tool. Meltwater doesn't read YouTube video content — that's not its mission. Unsaid doesn't monitor press mentions or social trends — that's not ours.

What you're checking	Meltwater	Unsaid
Brand mentions across media and social	✓	—
Real-time alerts and reputation dashboard	✓	—
Sentiment analysis and competitive intelligence	✓	—
Every sponsor across all YouTube videos	—	✓
Undisclosed partnerships (to verify)	—	✓
Legally regulated categories (French law 2023-451)	—	✓
Unsourced claims, timestamped	—	✓
Partnerships with direct competitors	—	✓

When to use each

Meltwater

Monitor brand mentions in real time
Track reputation across media and social channels
Analyze sentiment trends in your sector
Benchmark press coverage against competitors

Unsaid

Read every YouTube video before you sign
Verify partnership disclosures (French law 2023-451)
Spot partnerships with direct competitors
Flag regulated categories (gambling, crypto, health)

Pricing

Meltwater is an enterprise platform with annual contracts typically reaching several thousand euros, depending on the modules selected (media monitoring, social listening, audience analytics). These tools serve communications and marketing teams that need a global reputation overview.

Unsaid charges per audit:

Plan	Price	Best for
Single audit	€39 excl. VAT	One partnership to validate this week
Solo · 10 audits/month	€99 excl. VAT/month	Independent influencer manager
Agency · 50 audits/month	€249 excl. VAT/month	Influencer marketing agency
Brand or network	from €590 excl. VAT/month	Custom quote

No monthly commitment. Annual, paid upfront: 10 months for 12.

Sample audit extract

Extract · fictional example

Sample channel

200 most recent videos, March 2024 to October 2026

200videos read

52with a partnership

4undisclosed partnerships, to verify

1legally regulated category

Lifestyle brand · 32 videos · 03/2024 – 10/202632/32 disclosed

Fintech app · 12 videosFinance

E-commerce store · 8 videos4 undisclosed

The report opens on a private, non-indexed link and can be printed or saved as PDF for your partnership file. The audit reads all the creator's YouTube videos (up to 200), in about a minute, directly from your team's workstation.

What this isn't

Not legal advice, not a judgment of the creator: an automated reading of publicly available information, to be verified, that replaces dozens of hours of manual viewing. YouTube only for now.

The first audit is on us, for any creator of your choice. Send us their YouTube channel name: you'll receive their audit the same day.

Request the free audit